What Experts Say
Why mindful information consumption matters — in the words of those who study it
“It is critically important to filter your information sources so you don't become a hostage of a news feed built by AI algorithms. You end up consuming the same content as everyone else. You need to be proactive. Nobody else is doing this — they have no competitive advantage.”
infatium makes this proactive choice simple — you set the rules, AI filters
Lex Fridman Podcast #482
“Even if all your windows are closed and notifications are off — but every five or six minutes you quickly check an inbox or your phone — that initiates a context shift in your brain. There's a neurological cascade. Your ability to think clearly just goes really down.”
A 10-minute digest instead of endless channel-hopping — no context switching, no attention residue
Lex Fridman Podcast #166
“Social media algorithms only catch the more dramatic responses: fight-or-flight. You get scared or pissed off or aggressive. These are the lizard brain circuits. When you're engaged using those, you start to get incrementally more paranoid, aggressive. You get a little stupid, and you become a jerk.”
infatium doesn't optimize for engagement — our metric is depth of understanding, not clicks
Lex Fridman Podcast #218
“When we exit stimulus-reaction mode and spend time in the silence of our thoughts, we gain access to the unconscious — revealing who we truly are and what we want. 10-15 minutes a day. But most often we remain in stimulus-reaction mode and miss these important signals.”
A finite feed with no infinite scroll — so you have time left for silence
Lex Fridman Podcast #435
“We don't have to just make a better copy of Google search. We can find a fundamentally new way to interact with information. The key question is — how do you help someone get the right answer: by creating it, synthesizing it, or directing them to it?”
infatium is not an aggregator — it's a personal AI analyst synthesizing information for you
Lex Fridman Podcast #419
“George Orwell wasn't right. We will not be taken over by an authoritarian regime. Aldous Huxley was right in Brave New World — he posited that we will give away our freedom for cheap dopamine.”
A conscious media diet — infatium helps you control what feeds your mind
YouTube Interview
“Social media really is a drug and it's engineered to be a drug. Potency, quantity, variety, the bottomless scroll, the likes — all of it. We need to be as thoughtful about using it as we would be about using any drug.”
A finite feed is a controlled dose — not unlimited access
Huberman Lab Podcast
“The worst thing about me in my relationship with my wife and kids was that I had been on Twitter in the previous hour. After deleting my 2-million-follower account: life became much less noisy. That's 100% better.”
You don't have to delete everything. infatium is the middle path.
Huberman Lab Podcast
“Social media is great for adults who want to pursue projects. The problem is when social media companies start pursuing you. The algorithm selects content by how extreme the behavior is, not by its value to the reader.”
You choose your sources. The algorithm doesn't choose for you.
Huberman Lab Podcast
“You hear news about something horrifically depressing and feel a little bit more helpless, with less of a sense of control over the world. This is the same neurobiology as fear conditioning. A sense of control is physiologically protective against stress.”
A curated feed = control and predictability. The two pillars of stress protection.
Huberman Lab Podcast
“We develop a kind of 'like-button thinking': like it — tap, don't like it — scroll on. Simple, fun, scandalous — sure, we're interested. Complex, serious, requires thought — we scroll past.”
infatium's AI filter keeps what's deep and important, not just what's simple and scandalous
Snob.ru, essay
“For the monkey brain, there is no past or future — only 'here and now', and it constantly tries to make this 'here and now' more fun and pleasant. Right now we have a massive deficit of time when we're simply bored.”
A morning digest instead of endless 'here and now' — the monkey brain doesn't get control
"Jedi Techniques", MIF Publishing
“We produce information noise, making lots of money for other people. But you close the screen — and see the real world. Nobody learns or grows on social media. Social media is a place for zoning out, not development.”
infatium filters noise, leaving signal — so you can close the screen sooner
Kokoc.com, interview 2024